You probably spend a lot of time trying to make everything at your fitness facility perfect, from the best personal trainers to amazing group fitness classes to high-quality equipment, but the reality is that if you don't have a way to get consistent leads, not many people will see all the hard work you've put into your gym. In order to be successful in the fitness business, you need people coming through the door.
With so many businesses vying for customers attention, how do you stand out from the crowd and do something that cuts through all the noise? One key to making your club more visible is to focus your attention online. But instead of just putting up a website and hoping that leads come your way, consider going a step further to significantly increase the quality of your leads by using best-in-class software built with that in mind.
Below are 5 simple tools to generate leads via your website:
1) Hello Bar
Hello Bar is a simple way to generate more leads and get visitors to pay attention to what you want them to do most. This tool includes a full-width bar that is displayed at the top of your website, designed to capture a visitor's attention.
With Hello Bar, you're able to include text with an enticing offer, like offering a guest pass to your fitness facility, so that users can easily click on the button to claim it. With the ability to test different messages to see which one is converting best and edit the bar to be consistent with the look and feel of your website, it is a great option for gyms looking for more leads.
"Adding the Hello Bar will help you attract people to your list that you may not have gotten otherwise, and that’s a win," says Derek Halpern, founder of Social Triggers.
Learn more about Hello Bar here.
2) Opt-In Monster Exit Intent Pop Up
Statistics have shown that an individual's first visit to your website is the most important. Your goal when visitors come to your site should be to gain their trust and keep them on your website for as long as possible.
Exit-intent tools like the one that OptinMonster offers, track users actions to strategically display a special offer the moment a user moves their mouse to click away from your website. This tool provides a great opportunity to highlight your guest pass or newsletter. Businesses who use this OptinMonster tool can convert an additional 2-4% of users into email subscribers and eventually paying customers.
The team at WPBeginner says about OptinMonster's exit intent tool, "yes, we hate popups just like everybody else, but this is different. When you create a targeted campaign and give users what they want, then they will happily subscribe."
Learn more about OptinMonster here.
3) Crazy Egg
The Crazy Egg tool gives you the ability to know where people are clicking on your website. This tool is helpful because it allows you to get inside your visitors minds and then make changes to your website based on their clicks.
The tool also offers information about how many people scroll down on each page of your website, where they stop on the page and even where people are coming from to get to your website. The changes you're able to make based on the data you receive from Crazy Egg can easily generate more leads for your gym.
Learn more about Crazy Egg here.
4) Live Chat
According to an eDigital survey, "73% of customers are satisfied after using live chat, higher than any other form of customer support such as email, telephone, or social media."
Offering live chat on your website can be the difference in someone briefly checking out your site and coming into your gym with a guest pass. People want real-time answers to their questions and with live chat, you can have support available right away.
Marketing consultant, Lior Levin, writes "if you want to gain an edge on the competition, live chat is a key feature that websites must have in order to be competitive and to hopefully rise to the top."
If you'd like live chat on your site, but don't want to hire and train staff, consider ClubConnect Engage. This new tool provides health clubs with specially trained live chat agents to chat with your visitors so that your health club can sign up more leads and generate more members without you lifting a finger. Request a demo so you can see for yourself how to get 24/7 live chat support for your gym's website: http://www.clubconnect.com/engage
For more articles featuring marketing ideas to boost membership sales, click here.
P.S. Network with other gym owners and managers by joining our Top Health Club Owners and Managers Facebook group here.