Wondering what to post on your Instagram page to engage your existing customers and attract more members? Here are some Instagram posts that health clubs have used over the last few months that have attracted attention and raked in the "likes."
1) On May 4th, Defined Fitness (@defined_fitness) posted an ode to Star Wars with the simple caption "#MayThe4thBeWithYou."
2) Sky Fitness & Wellbeing (@skytulsa) posted about their experience on TV with the caption "excited to be on set at KJRH to talk about Sky 180 Summer Slim. Look for us during this Thursday between 11a-noon. Only 6 more days to sign up for Sky 180! (Link in bio)."
3) When football player Mason Woodward visited the club, The Belmont Athletic Club (@thebelmontathleticclub) posted "Look who came in for a training session today! 🏈 Mason Woodward, RB at The University of Utah stays #belmontstrong every time he is in Southern CA by training with our very own @waltcortez. Fun fact: Mason has been working with Walt since he was in high school!"
4) The Firm MPLS (@thefirmmpls) showed their love for moms and daughters on Mother's Day with this photo and caption: "We want to celebrate the strength, love and badassery mom's bring to our crew AND their lives 24/7. Join us this Mother's Day 5/14 for a Special Barre class at 7AM for moms and daughters! Bring your mom and/or daughter for free, to rock out Barre with the lovely @kittabroe and Leslie Fhima! Click the link in our profile to reserve your spot, this class will sell out fast!" Photo taken by Colleen Eversman (@2ndtruth).
5) Las Vegas Athletic Clubs (lvacgram) posted about the Race for the Cure with caption "We 💗 @susangkomen and the Race for the Cure!"
6) Catalyst Fitness (@catalystbuffalo) posted this shot with the inspirational caption "Everyone here was once a beginner. One day or Day #1 -- you decide."
7) Breakthru Fitness Pasadena (@breakthrufit) posted a photo of a soccer game with the caption "Our Soccer girls putting in work 💪🏼🔥💪🏽" followed by "Does your team need help with speed, agility, and conditioning. Let @parisipasadena at Breakthru Fitness take your team to the next level!"
8) Pure Health Clubs (@purehealthclubs) posted about one of their star personal trainers with the caption "Are you looking for your perfect PT match? James is a pretty good catch even if we do say so ourselves 💫 About: I've been a personal trainer since 2010. I finished my exercise science degree at QUT in 2014. I specialise in high intensity training, that is safe and modifiable for people of all ages and fitness levels. In my own time, I love Sports such as soccer and cricket, going camping and I also love board games". Call us on 3324 1188 to book in with James across CBD or Coorparoo! For more information on our amazing PTs follow the link in bio 👊"
9) Calhoun Beach Athletic Club (@cbcathletic) posted a fun Friday post with the caption "Jumping into the weekend like... We're eager for pool season! #Friyay #fridayfeels #CBCpool."
10) Harbor Fitness (@harbofitness) posted a photo of their Group Fitness Director with the caption "Motivation Monday! Meet Jodi, our Group Fitness Director, Events Manager and Instructor. About 6 months ago Jodi underwent major surgery to have a benign tumor removed from the C1 area of her spine. The surgery was extremely risky, and she was expected to suffer physical deficits in both her upper and lower body from the surgery. In her own words “ Going in, I was told that I would most likely need rehabilitation and would have to relearn some of my fine motor skills, as well as may have difficulty walking”. The prospect of this was very scary, especially given that fitness is such an important part of my life.” With a positive attitude, an amazing medical team and tons of support from family and friends she underwent the surgery and it was a success! Not only that, but her physical deficits were minimal! “The Doctors I saw were so impressed with the fact that I walked out of the hospital!” I do have some nerve damage and pain but it is not stopping me from getting back to the classes that I love to teach! I have spent the last six months building up my strength, and every class I teach I feel is a blessing and I am so lucky to be back at it! I believe that because I have taken care of my body for so many years, my body took care of me through this surgery and my recovery! For me, life has been about being grateful for what I have, and continuing to be strong for myself and my family.”
11) Performance360 (@performance360) posted the following photo with the caption "Happiest of birthdays to our co-leader, Pritz. Here's a rare picture from when his family visited him at college and things got a little wild. @bryanpritz"
12) Coast Fitness (@coastfitnesssouthbay) shouted out an employee saying "🔹Employee Highlight🔹 Elizabeth is an employee of the Blend Bar at Coast and is known for always welcoming everyone with a genuine smile! She's also committed to her fitness as she trains with one of our personal trainers 2x per week 💪🏼 Make sure to say hi to her at the Blend Bar as you get your post workout protein-packed smoothie or snack! @blend4juice"
13) Ambition Athletics (@ambitionathletics) featured Brooklyn using the health club to the best of her ability with the caption "Welcome to the gun show 💪"
14) AFC Fitness Clubs (@afcfitness) featured a valued member when she won a bronze medal saying "Check out this picture of our very own Annie Mitchell! She took bronze in the duathlon long course last week at nationals down in NC! Go Annie!!"
What have been your health club's most successful posts on Instagram? Email me at kelli@clubconnect.com to be featured in our next article!